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New Ideas in a Changing World of Business Managament and Marketing
New Ideas in a Changing World of Business Managament and Marketing
Erzsébet Hetesi, Zsófia Vas (eds.): New Ideas in a Changing World of Business Managament and Marketing
ISBN: 978-963-306-385-9
University of Szeged Faculty of Economics and Business Administration, Doctoral School in Economics, 2015
- Contributors
- Preface
- Klára Kazár
Defining and Interpreting Loyalty in the Case of Music Festivals - Ágnes Somosi − Krisztina Kolos
Customer Reactions to Service Elimination - Jeremiás Balogh
What Role Geographical Distances and Cultural Proximity Play in Bilateral Wine Trade of Hungary? - Sándor Juhász – Zoltán Elekes – János Gyurkovics
Network Revolution in Economic Geography - Sándor Huszár
The Perceptual Barriers of Academics’ Patenting Intention in Hungary - Andrea Csovcsics
Company Support for Employee Volunteering - Katalin Pap
The Appearance of Children in a Consumer Society - Magdalena Wszolek
Event Marketing and Experiential Marketing in the Scope of Culture and Arts - Judit Dombi
Sustainable Consumption in the De-growth Transition – The Case of Local Foods - Ákos Uhrin
Difficulties of Enforcing Environmental Regulations in China - Horatiu Regep Dan
Fundamental Analysis – Portfolio Management Tool - Ádám Kerényi
Surányi György as “the” Manager of the Hungarian Monetary Policy between 1989 and 2001 - Gábor Kozma
Study of the Operational Risk of 3166 Local Governments in Hungary between 2003 and 2012 - Zsuzsanna Ilona Kovács
Reforming the Conceptual Framework for Financial Reporting - Maciej Teczke
Role of Strategy in Shaping the Flexibility of Resources in Small and Medium Entrepreneurships - Sándor Nagy
Supreme Audit Institutions and New Aspects for Public Value Creation in Complex Adaptive Systems
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