Under upload

• The history and evolution of travel management. Main terms.
• Travel agency – the role, business branches and activities of tour operators and travel agents in the arrangement of the trip.
• Market analysis of supply and demand. Traveling from abroad to Hungary and from Hungary to foreign countries, domestic tourism and competitors.
• Hungarian and EU regulations concerning travel management. Code of ethics.
• The relationship of travel agents and tour operators
• The relationship of travel agents and airlines, IATA
• The relationship of travel agents and bus and boat companies
• The relationship of travel agents and accommodation providers
• The relationship of travel agents and other smaller service providers
• Partnership agreements and travel agreements
• Travel insurances
• The processes of travel management – product creation (program planning, pricing, scheduling), sales, the execution of the trip, settling accounts.
• The role of guided tours
• Arranging business and incentive trips
• Consumer protection and complaint handling regulations.

• Essential touristc terms
• Questions, trends and problems in analysing tourism
• The historical development of tourism
• Roles within tourism (the system of tourism)
• The main processes of tourism around the world and in Hungary
• Supply and demand in tourism
• The main types of tourism
• Measuring touristic processes, indicators
• The environmental effects of tourism
• The social effects of tourism
• Touristic trends of the future

• Theories of world economy system
• The mediaeval European economy world
• The crisis of the 14th century
• The century of Venice
• Atlantic’s rise and hexday of Antwerp
• The last rekindling of the Mediterranean world: century of Genova
• The Dutch world supremacy and Amsterdam
• The territorial states' rise: France and England

• Basic notions and types of ethics
• History of business ethics and most important current topics
• Consumers and enterprises
• Moral dilemmas of the workplace
• Moral decisions of employees
• Discrimination at the workplace
• Social justice and economic distribution
• Moral dilemmas of the economic structure
• Enterprises and the environment
• Corporate social responsibility
• Ethical audit

• Competitiveness – determinants, indicators, policies that affect competitiveness or determine factors of competition; Theories of market entry barriers and their handling; Introduction of micro policies that affect competition conditions
• The lack of EU-level common industrial policy(?); EU2020 programme; Example for local industrial development with horizontal perspectives
• The EU in international trade; Trade policy and development policy and their impact on partner countries; Trade policy in practice – customs union, TARIC system as a tool of positioning different players of the economy
• Competition regulation of the EU; Different competition and state aid policies as a factor of local economic possibilities; Introduction of highlighted competition distorting cases.
• Liberalization as a part of common competition regulation and as a consequence of internal market.
• Industrial, trade and competition aspects of Intellectual Property Regulation

• The concept of competitiveness. From the Ricardian theory of comparative advantages to the Global Competitiveness Index (GCI) of the World Economic Forum (WEF).
• Drivers of competitiveness at the different levels of economic development. Cost-competitiveness, structural competitiveness. The role of human capital and technology in competitiveness. The role of institutions in competitiveness.
• Measuring competitiveness. Trade performance, trade in value added (TiVA), revealed comparative advantage (RCA), unit labour cost (ULC). Indexes of competitiveness. The WEF GCI and the economics behind it (endogenous growth theory).
• The European integration process and its role in European competitiveness. The single market as a source of efficiency and economies of scale. The single market as a unified regulatory framework for businesses. Remaining barriers in the single market. Common trade policy fostering internationalisation and competitiveness. The digital single market strategy and the potentials lying in its implementation.
• The EU’s challenge: the internal competitiveness gap post-crisis. The adverse effects of the single market: uneven benefits from the gains. The nature of the internal competitiveness gap and its implications.
• Need for a 'competitiveness union' in the EU. The internal competitiveness divide as a threat to the integrity of the EU – and why it should be addressed.

• The concept of competitiveness. From the Ricardian theory of comparative advantages to the Global Competitiveness Index (GCI) of the World Economic Forum (WEF).
• Drivers of competitiveness at the different levels of economic development. Cost-competitiveness, structural competitiveness. The role of human capital and technology in competitiveness. The role of institutions in competitiveness.
• Measuring competitiveness. Trade performance, trade in value added (TiVA), revealed comparative advantage (RCA), unit labour cost (ULC). Indexes of competitiveness. The WEF GCI and the economics behind it (endogenous growth theory).
• The European integration process and its role in European competitiveness. The single market as a source of efficiency and economies of scale. The single market as a unified regulatory framework for businesses. Remaining barriers in the single market. Common trade policy fostering internationalisation and competitiveness. The digital single market strategy and the potentials lying in its implementation.
• The EU’s challenge: the internal competitiveness gap post-crisis. The adverse effects of the single market: uneven benefits from the gains. The nature of the internal competitiveness gap and its implications.
• Need for a 'competitiveness union' in the EU. The internal competitiveness divide as a threat to the integrity of the EU – and why it should be addressed.

1. Case study
   • About the company
   • Revenues – traction for a daily freight train
   • Prices and fees
   • Balance sheet
   • Organization
   • Profit-and-loss statement (PLS) for 2015 in the current situation
2. Exercise 1 – Profit and loss statement
   • Basics of Script Writing
   • Simulation of the PLS
3. Exercise 2 – Asset selection
   • Re-balancing internal and external capital
   • Restructuring in the case study
   • Matlab script writing
   • Simulated PLS under different locomotives
   • Sample assignment
4. Exercise 3 – Valuation
   • Mergers and acquisitions
   • DCF model
   • Company valuation in the case study
   • Matlab code for DCF valuation
5. Exercise 4 – Tax optimization
   • Offshoring and backshoring
   • Tax havens
   • Tax optimization in the case study
6. Exercise 5 – Forecasting corporate defaults
   • Traditional methods
   • Rating agencies
   • Financial distress in the case study
7. Exercise 6 – Exchange rate risk management
   • Exchange rate behaviour - Forecasting exchange rates
   • FX exposure in the case study
   • Currency derivatives
   • Measuring exposure to exchange rate fluctuations
   • Managing transaction exposure
   • Exchange rate risk management in the case study
   • Matlab script for hedge strategies
8. Exercise 7 – Long-term Funding
   • Markets
   • Long-term funding
   • Financial lease
   • Long-term asset and liability management in the case study
9. Exercise 8 – Short-term funding
   • Short-term asset and liability management in the case study
   • Matlab code for short-term funding
10. Capital markets - extra
    • Venture capital and seeding capital - the NASA's CRS program and the development of the Space-X
    • Convertible bonds - the MOL-OMV story
    • The reasons behind the complexity of the capital markets

• Introduction, basic concepts.
• The levels of economic integration: bilateral trade agreement, multilateral trade agreement, free trade area, customs union, common market, the single European market, the economic and monetary union, political union / federalism.
• The steps of the European economic integration: Treaty of Rome (1957), customs union (1968), White Book on the Single European Market (1985) and the Single European Act (1986).
• Launch of the Single European Market (1993).
• Preparation for the common currency (1990-1999), the European Economic and Monetary Union since 1999.
• The impact of the global financial and economic crisis on the EU and the Eurozone: European recovery plan, ESM, EFSF, European semester.
• The European Central Bank in the management of the Eurozone crisis.
• The banking union.
• Competition regulation in the single European market: restrictive agreements, dominant position, concentration of undertakings, state aid.
• The liberalisation process.
• The financial and economic crisis and competition policy: temporary framework vs. state aid reform.
• Services of general economic interest (SGEIs).
• The common trade policy: schemes, system of preferences, the Community Customs Code, the functioning of the customs union.
• Main trading partners.
• The EU as a single negotiating partner in the GATT/WTO.
• The impact of the GATT/WTO agreements on the development of the common trade policy.

• Introduction, basic concepts.
• The levels of economic integration: bilateral trade agreement, multilateral trade agreement, free trade area, customs union, common market, the single European market, the economic and monetary union, political union / federalism.
• The steps of the European economic integration: Treaty of Rome (1957), customs union (1968), White Book on the Single European Market (1985) and the Single European Act (1986).
• Launch of the Single European Market (1993).
• Preparation for the common currency (1990-1999), the European Economic and Monetary Union since 1999.
• The impact of the global financial and economic crisis on the EU and the Eurozone: European recovery plan, ESM, EFSF, European semester.
• The European Central Bank in the management of the Eurozone crisis.
• The banking union.
• Competition regulation in the single European market: restrictive agreements, dominant position, concentration of undertakings, state aid.
• The liberalisation process.
• The financial and economic crisis and competition policy: temporary framework vs. state aid reform.
• Services of general economic interest (SGEIs).
• The common trade policy: schemes, system of preferences, the Community Customs Code, the functioning of the customs union.
• Main trading partners.
• The EU as a single negotiating partner in the GATT/WTO.
• The impact of the GATT/WTO agreements on the development of the common trade policy.

• Introduction to the economics of tourism
• The development of tourism, its factors and consequences. Touristic motivation. Touristic potential, factorial characteristics, establishments. The role of tourism in national economies.
• Touristic infrastructure, investments.
• Services in tourism. The characteristics of touristic services.
• The importance of logistics in tourism. Air travel.
• Touristic product. The definitions and types of touristic products. The forms of touristic products, their evolution and development.
• The tourism market and its characteristics. Supply and demand in tourism.
• The relationship of tourism and its environmental surroundings within the economics of tourism. The concept of sustainable tourism.
• Agreements, business relationships and partnerships in tourism.
• Insurances in tourism
• Laws and regulations in tourism. Domestic and international civil organisations.
• Trends in domestic and international tourism.
• International tourism – economic and social effects
• International tourism – plans and the Global Touristic Code of Ethics

1. The euro as a currency
   • Optimum Currency Area (OCA)
   • The Monetary trilemma - impossible trinity
   • Exchange rate regimes
   • The international role of the euro
2. The euro as an agent of monetary policy
   • The European Central Bank (ECB)
   • The Banking Union
3. The euro as an agent of fiscal policy: public budget, rules and the European Stability Mechanism
4. The New Member States (NMS) in the EU
5. The 5 targets for the EU in 2020 34
6. Russia and the European Union
7. China and the European Union
8. Brexit and the European Union
9. Covid-19 and the European Union

• The theory of Optimum Currency Areas. The beginnings of European monetary integration.
• The Werner plan. European monetary integration in the 1970s: the European Monetary Cooperation Fund, the European Currency Unit, the European Monetary System.
• The Delors plan. The Maastricht convergence criteria. European monetary integration in the 1990s: the EMS crisis, the European Monetary Institute, the convergence period.
• 1999-2009: the first ten years of the euro.
• The European Central Bank, the common monetary policy before the crisis, inflation-targeting.
• Economic policy coordination 1997-2010: Stability and Growth Pact, Broad Economic Policy Guidelines, Employment Policy Guidelines, Integrated Guidelines.
• The Eurozone crisis. Phase I: the crisis; crisis management through public expenditures. Phase II: the need to consolidate public finances; austerity. EU-level crisis management. The change in the ECB's role in the course of the crisis.
• European economic governance since 2011; the European Semester.
• The Macroeconomic Imbalance Procedure, the MIP scoreboard 2010-2013.
• Plan for a genuine Economic and Monetary Union. The banking union. The 5 presidents’ report on the completion of the Economic and Monetary Union. White Paper on the Future of Europe.

• The theory of Optimum Currency Areas. The beginnings of European monetary integration.
• The Werner plan. European monetary integration in the 1970s: the European Monetary Cooperation Fund, the European Currency Unit, the European Monetary System.
• The Delors plan. The Maastricht convergence criteria. European monetary integration in the 1990s: the EMS crisis, the European Monetary Institute, the convergence period.
• 1999-2009: the first ten years of the euro.
• The European Central Bank, the common monetary policy before the crisis, inflation-targeting.
• Economic policy coordination 1997-2010: Stability and Growth Pact, Broad Economic Policy Guidelines, Employment Policy Guidelines, Integrated Guidelines.
• The Eurozone crisis. Phase I: the crisis; crisis management through public expenditures. Phase II: the need to consolidate public finances; austerity. EU-level crisis management. The change in the ECB's role in the course of the crisis.
• European economic governance since 2011; the European Semester.
• The Macroeconomic Imbalance Procedure, the MIP scoreboard 2010-2013.
• Plan for a genuine Economic and Monetary Union. The banking union. The 5 presidents’ report on the completion of the Economic and Monetary Union. White Paper on the Future of Europe.

Under upload

• Property, plant and equipment – depreciation methods
• Merchandising operations
• Inventories – costing methods
• Cash and receivables – petty cash, notes receivable,
• Trading securities
• Short-term liabilities – notes payable, payroll

• Introduction to HRM: The main human resource management activities/functions: their roles and connections. The actors of HRM.
• The environment of HRM: Global trends
• The environment of HRM: Labour market (basic categories, indicators, employment policy measures).
• Job analysis and job design: The process and methods. Traditional and modern forms of job design.
• Workforce planning: its process, forecasting of labour supply and demand.
• Recruitment: The internal and external recruitment, formal and informal forms of recruitment, evaluating the recruitment process.
• Selection process: the important aspects of selection, different selection methods. Onboarding.
• Downsizing: its methods, the outplacement counselling, exit interview.
• Job evaluation: goals/function, main methods and its connection with the compensation systems.
• Performance appraisal systems, performance management.
• Compensation and benefits.
• Training and development, talent management.
• Special HRM topics

• The geotouristic environment of tourism
• Sociogeographic factors effecting tourism
• Hungary from the point of view of the history of tourism
• The geography of tourism’s suprastructure, the most important settlements
• Tourism development
• Touristic products in Hungary
• Regional touristic differences within Hungary (chapter 1 and 9 of each regional ppt)
• Cultural-, heritage-, religious-, pilgrimage-, event- and conference tourism in Central Hungary
• Vine-, gastro, health-, thermal-, natural- and active tourism in Central Hungary
• Cultural-, heritage-, religious-, pilgrimage-, event- and conference tourism in Central Transdanubia
• Vine-, gastro, health-, thermal-, natural- and active tourism in Central Transdanubia
• Cultural-, heritage-, religious-, pilgrimage-, event- and conference tourism in Western Transdanubia
• Vine-, gastro, health-, thermal-, natural- and active tourism in Western Transdanubia
• Cultural-, heritage-, religious-, pilgrimage-, event- and conference tourism in Southern Transdanubia
• Vine-, gastro, health-, thermal-, natural- and active tourism in Southern Transdanubia
• Cultural-, heritage-, religious-, pilgrimage-, event- and conference tourism in the Southern Great Plain region
• Vine-, gastro, health-, thermal-, natural- and active tourism in the Southern Great Plain region

1. Managing innovation
   • Importance and concept of innovation. Key definitions of invention, innovation and technology.
   • Models of innovation. Linear models, simultaneous coupling model, interactive model, system approach.
   • Innovation as a management process. Managing innovation within firms. Innovation strategy.
   • Delivering value from innovation. Commercialization of innovations. Managing intellectual property.
2. Managing knowledge and linkages
   • Managing organizational knowledge. Types of knowledge and organizational knowledge bases. The learning organization.
   • Cooperation and networks. Challenges of managing innovative collaborations.
   • Management of research and development. Notion, types of R&D.
3. Measuring and improving innovation performance
   • Techniques to measure innovation performance.
   • Challenges in innovation management.

• International financial reporting systems and organizations of standard-setting and supervision.
• Harmonization procedures in international accounting, current events and outcomes.
• Structure and functions of the International Accounting Standards Board.
• Financial Reporting regulations of the European Union. EU and the International Financial Reporting Standards.
• Selected topics of reporting under the IFRS: Presentation of Financial Statements, Accounting Policies, Cash Flow, Revenue, Property, Plant and Equipment, Impairment of Assets,
• Government Assistance, Provisions, Contingent Liabilities and Contingent Assets, Intangible Assets, Inventories.

1. External balance and foreign exchange rates
   • Balance of Payments – current account, financial account, FDI Vs. portfolio investment, convertibility
   • Exchange Rate System – fixed, floating, crawling, dollarization
   • Exchange rate theories - PPP, IRP, Fisher rule, International Fisher rule, monetary approach, direct and indirect interventions
   • Optimum Currency Area
2. Financial history
   • Gold standard compared to Breton Woods, Reasons behind the fall of Breton Woods system
   • European attempts to overcome the FX rate exposure
3. The international spillovers of the monetary policy
   • Monetary trilemma
   • Primary objectives of the monetary policy and its impact on foreign exchange rates
   • Taylor-rule
   • The independence and autonomy of the monetary policy
   • Timbergen principle, Goodhart’s law, Poole’s analysis
   • Liquidity: market, funding, official, in foreign currency
   • Channels of transmission mechanism
   • Financial innovations (securitization, collateralized funding, derivatives)
   • CB instruments: outright operations, repo, Lombard lending, swap, standing
   • Quantitative and qualitative easing (non-standard measures)
   • Central Bank balance sheet operations and its impact on FX rates Comparison of the ECB and the FED (objectives, structure)
   • Theories about FX reserves
   • Gold reserves
   • FX SWAP-lines among the key central banks
   • Sovereign Wealth Funds - forms, portfolios, connections to developed bond markets
   • Crisis management in Japan
4. International financial organizations
   • Crisis and public default
   • International Monetary Fund (IMF)
   • European Stability Mechanism (ESM)
   • What are the differences between the IMF and the ESM lending?
   • World Bank (WB) group
   • Bank for International Settlements (BIS)
5. Emerging Markets, Open and Small Economies
   • Different models for emerging markets
   • Goods markets, pricing and devaluation
   • Inflation
   • Nominal targets for monetary policy
   • Procyclicality
   • Capital flows
   • Crisis models
   • International Spillovers of Non-standard Monetary Policy: Evidence from Central and Eastern Europe

1. How to simulate a company – dynamic relations among the Balance Sheet, Profit and Loss Statement and Cash-flows
2. Valuation
   • DCF model
   • Forecasting corporate defaults
3. Exchange rate risk management
   • Forecasting exchange rates
   • Foreign exchange exposure
   • Currency derivatives
   • Managing transaction exposure
   • Managing economic exposure and transaction exposure
4. Funding
   • Markets
   • Long-term funding
   • Financial lease
   • Short-term funding
5. Tax optimization
   • Offshoring and backshoring
   • Tax havens

Under upload

• What is new political economy?
• Socialist system and reform socialist models
• Economic transition in Central and Eastern Europe and in the post-Soviet region
• The Central and Eastern European model of capitalism
• The impact of the 2008 global crisis on the Central and Eastern European countries
• Russian transformation
• Commonwealth of Independent States
• The Chinese market socialism

• The main processes of international tourism. Major regions of tourism.
• Data sources, statistics in international tourism geography. International tourism organizations, institutes.
• Tourism in France
• Tourism in Italy
• Tourism in Spain
• Tourism in Central and Eastern Europe
• Tourism in China
• Tourism in India, Japan and other Asian countries
• Tourism in Russia
• Tourism in the United States and Canada
• General characteristics of Latin American tourism
• Tourism in Africa

Under upload

• Course introduction.
• Introduction to some basic notions and concepts in social research.
• Research topics, questions.
• Exploring, selecting and structuring the special literature.
• Conceptualization, operationalization, measurement.
• Qualitative interviews

• Course introduction.
• Introduction to some basic notions and concepts in social research.
• Research topics, questions.
• Exploring, selecting and structuring the special literature.
• Conceptualization, operationalization, measurement.
• Qualitative interviews

• The basic idea, segments and features of the accounting information system.
• Stakeholders and their information needs; the branches of accounting.
• The most important terms and definitions in bookkeeping: assets and liabilities, equity, financial statements.
• Economic events and their effects on the balance sheet.
• Bookkeeping and the profit and loss statement in theory and in practice.
• Adjusting entries: accruals in accounting, theory and practice.
• The structure of financial statements, the cycle of accounting and reporting.
• The significance of sustainability and non-financial reporting; ethical behaviour in accounting

• Consumer trends and measurement
• Consumer buying decision
• Factors affecting decision: culture
• Factors affecting decision: status
• Factors affecting decision: lifestyle
• Consumer tribes
• Brand community
• Brand personality
• Attitude towards innovation
• Percepton of price

• Influential thinkers and their works related to environmental and ecological economics
• Global social problems
• Global environmental problems and ecosystem services
• Development, natural environment, and well-being (material welfare, happiness, capabilities)
• Economic theories of sustainable development
• Tragedy of the commons – the problem of open access in environmental economics) and its solutions
• Final group presentation: environmental economics and my country/city/life

• Influential thinkers and their works related to environmental and ecological economics
• Global social problems
• Global environmental problems and ecosystem services
• Development, natural environment, and well-being (material welfare, happiness, capabilities)
• Economic theories of sustainable development
• Tragedy of the commons – the problem of open access in environmental economics) and its solutions
• Final group presentation: environmental economics and my country/city/life

Lectures are divided into two main parts. Part 1. provides aspects for the understanding and evaluation of local development initiatives and raises some fundamental dilemmas related to this issue. These lectures provide frameworks for evaluating local development initiatives, which will be utilized in the seminars and in Part 2. of lectures:

1. General introduction to local economic development. The concept and goal of local development, different basic approaches and actors.
2. Local development and well-being and social justice. How can local development contribute to the well-being of citizens, the difference between the means and ends of local development. Receiving a fair share from the results of development or being excluded? Beyond distributional justice.
3. Decision making and citizen participation in local economic development. The importance of the process aspect, levels and forms of participation. Levels, spaces and forms of power.
4. Local development and sustainability. Ecosystem services, adaptation and mitigation, environmental justice.

Part 2. consists of various timely topics connected to local development. The aim of these lectures is to apply the theoretical frameworks discussed in Part 1; to initiate discussion and motivate for further investigation. A distinct lecture is dedicated to each of the following topics: In the second part there is a consultation class about each topic. Some of these lectures may be co-performed by invited speakers.

• Topic 1. Poverty and poverty alleviation. Marginalization and stigmatization. Is there a way out from the poverty trap?
• Topic 2. Social (in)justice, disability and gender. Deeper analysis of certain common forms of exclusion and oppression.
• Topic 3. Meaningful participation in local development. Deeper analysis of certain deliberative techniques (e.g. citizen jury, participatory budgeting, 21st century town meeting…)
• Topic 4. The power of bottom-up initiatives in LED. Examples of community-driven problem solving, civic engagement and non-violent resistance.
• Topic 5. Unconditional basic income. Technological change, (un)employment and the concept of unconditional basic income.
• Topic 6. Cities and nature: how natural environment affects human well-being, how the well-being of humans and non-humans are connected to each-other.
• Topic 7. Degrowth. Local development thinking beyond the idea of growth. Rethinking the concept of development. Degrowth initiatives.

Students will become intimately familiar with GBI’s operations and will develop a deep appreciation for the real-world importance of the process concepts in the course:

• Introduction, navigating in the SAP S/4HANA system
• GBI, the virtual enterprise
• Sales and Distribution activities
• Financial Accounting
• Materials Management activities
• Controlling

• Measurement in macroeconomics and the business cycle
• Models of economic growth
• The two-period model of the economy
• Intertemporal models: real and monetary intertemporal model of the economy
• Market-clearing and new Keynesian models of the business cycle
• Unemployment

• Management Paradigms (Why do we have companies/enterprises? Why are they different? Relevant theories learned here: Microeconimic answer, transactional cost theory, behavioral theory, resource based view of the firm, principal-agent theory, stakeholder theory)
• Management History (Taylor, Gilbreths, McGregor, Mayo, Fayol, Weber, Lean management)
• Analysis of the environment (macro and micro environment; PESTEL, Porter 5 forces)
• Planning (types of plans)
• Organizing (organizational structures: simple, functional, divisional, matrix, project)
• Interorganizational management (networks, organizing in an interorganizational setting)
• Leading (Theories and motivation)
• Controlling

• Management Paradigms (Why do we have companies/enterprises? Why are they different? Relevant theories learned here: Microeconimic answer, transactional cost theory, behavioral theory, resource based view of the firm, principal-agent theory, stakeholder theory)
• Management History (Taylor, Gilbreths, McGregor, Mayo, Fayol, Weber, Lean management)
• Analysis of the environment (macro and micro environment; PESTEL, Porter 5 forces)
• Planning (types of plans)
• Organizing (organizational structures: simple, functional, divisional, matrix, project)
• Interorganizational management (networks, organizing in an interorganizational setting)
• Leading (Theories and motivation)
• Controlling

Under upload

Under upload

Lecture:

• Marketing_needs
• Environment
• STP
• Product&branding
• Services
• Place&Distribution
• Pricing
• Communication_ATL
• Communication_BTL
• Market research
• Buying decisions Seminar:
• Marketing: Creating and Capturing Customer Value
• Analysing the Marketing Environment
• Marketing Information and Customer Insights
• Consumer Markets and Consumer Buying Behaviour
• Products and Brands (Product innovation)
• Products Brands (Branding)
• Services
• Pricing
• Marketing Channels, Retailing and Wholesaling
• Communication, Advertising, PR
• Personal Selling, Sales Promotion, Direct Marketing, online marketing
• Final Seminar Presentations

• Marketing_needs
• Environment
• STP
• Product&branding
• Services
• Place&Distribution
• Pricing
• Communication_ATL
• Communication_BTL
• Market research
• Buying decisions

• Growing importance of marketing channels, the marketing channel definition, the role of distribution policy.
• The channel participants.
• Developing the marketing channels, strategy, design, selecting the channel members.
• Managing the marketing channels, motivating and evaluating the channel members.
• Product issues, logistics and distribution in marketing channels, pricing and promotion.
• Retailing.
• Wholesaling.
• Electronic marketing channels.
• Direct marketing.
• International channel perspectives.

• Growing importance of marketing channels, the marketing channel definition, the role of distribution policy.
• The channel participants.
• Developing the marketing channels, strategy, design, selecting the channel members.
• Managing the marketing channels, motivating and evaluating the channel members.
• Product issues, logistics and distribution in marketing channels, pricing and promotion.
• Retailing.
• Wholesaling.
• Electronic marketing channels.
• Direct marketing.
• International channel perspectives.

• Theory of negotiating
  • Definition of negotiation. When we should and must not negotiate.
  • Possible types of partnership and situation: distributive or integrative bargaining.
  • Tangible and non-tangible elements in a bargaining situation. Stages of negotiation process.
• Distributive bargaining
  • Definitions and milestones in a distributive situation. Offensive strategies for bargaining. Tactics to gain benefits: strong and soft methods. How to defend a position. Working against strong methods.
• Integrative bargaining
  • Definitions of the integrative situation. How to recognize a possible win-win solution. Strategies to build up partnership. Tactics for value creation and identifying common goals.
• Assessments in negotiation
  • Possibilities to get the partner known: direct and indirect assessment. Strategies for direct assessment. Indirect assessment with observation. Gestures, signals, non-verbal leakage.
• International negotiations
  • Cultural differences in negotiation protocols. Conditions to consider during an inter-cultural negotiation. Tactics for international negotiation in different level of familiarity with local culture. Time management and documentation on high risk negotiations.

• Theory of negotiating
  • Definition of negotiation. When we should and must not negotiate.
  • Possible types of partnership and situation: distributive or integrative bargaining.
  • Tangible and non-tangible elements in a bargaining situation. Stages of negotiation process.
• Distributive bargaining
  • Definitions and milestones in a distributive situation. Offensive strategies for bargaining. Tactics to gain benefits: strong and soft methods. How to defend a position. Working against strong methods.
• Integrative bargaining
  • Definitions of the integrative situation. How to recognize a possible win-win solution. Strategies to build up partnership. Tactics for value creation and identifying common goals.
• Assessments in negotiation
  • Possibilities to get the partner known: direct and indirect assessment. Strategies for direct assessment. Indirect assessment with observation. Gestures, signals, non-verbal leakage.
• International negotiations
  • Cultural differences in negotiation protocols. Conditions to consider during an inter-cultural negotiation. Tactics for international negotiation in different level of familiarity with local culture. Time management and documentation on high risk negotiations.

• defining projects
• clarification of the idea-project-tender triangle
• problem (challenge) analysis
• main and specific objectives
• project development: activities, work packages, time planning, resources, budget
• risk management
• connection to the financial resources: tender options (Horizon 2020, European Territorial Cooperation Programmes)
• tender writing for projects
• practical project leading

• defining projects
• clarification of the idea-project-tender triangle
• problem (challenge) analysis
• main and specific objectives
• project development: activities, work packages, time planning, resources, budget
• risk management
• connection to the financial resources: tender options (Horizon 2020, European Territorial Cooperation Programmes)
• tender writing for projects
• practical project leading

• Introduction to project, donor-financed projects, roles in a project
• Activity plan, GANTT chart
• Introduction to Danube Transnational Programme (DTP)
• DTP budget issues
• DTP reporting
• DTP staff costs
• DTP travel costs
• DTP external expertise
• DTP communication obligations

• attitudes to money
• economic socialization
• family issues
• money and motivation
• buying behavior
• money and happiness
• tax behavior
• behavioral finance

• attitudes to money
• economic socialization
• family issues
• money and motivation
• buying behavior
• money and happiness
• tax behavior
• behavioral finance

Beyond the most important general definitions related to public finances, the curriculum undertakes acquainting the students with the economic role of the state, the most important contents and direct goals of public finances and their management, as well as introducing the transparency and accountability criteria of financial operations. It shall delineate the tasks of governmental public finance managements in governing national economy respectively, in more detail, in the running of public finance. It shall outline the principles and practice of the structure of the institutional system of the financial and economic management in Hungary. The curriculum pays special attention to the main characteristics of budgetary planning and execution and the impact of COVID-19 virus on the budgets. The educational program outlines the globalization relations of finances from the aspect of managing public finances, together with the tasks of the European and domestic public finance managements and their respective institutional system. It shall discuss the security risks of social-economic operations in Europe and the crisis management practices. It shall also outline the characteristics of the changes in ownership structure in Hungary, the most important targets of public (corporate) asset management and principles, provides an image of the cooperation of public and private sectors then outlines the corruption risks of public finance managements.

• Research and development in a historic perspective: R&D in the Treaty of Rome. Scientific areas in the focus of European R&D throughout the decades. Major technological advancements since the beginnings of European integration. Research and development as a common policy of the European Community in the Single European Act.
• The framework programmes since 1984. The 2014-2020 framework programme: Horizon 2020. The next framework programme: Horizon Europe.
• The emergence of the knowledge-based society in Europe. R&D in the Lisbon strategy. R&D in the Europe 2020 strategy. The Innovation Union flagship initiative. The impact of Horizon 2020 on innovation in Europe.
• EU member states' performance in R&D&I.
• Research and development and technology transfer cooperation agreements in the EU’s competition policy.
• R&D&I and competitiveness.

• Research and development in a historic perspective: R&D in the Treaty of Rome. Scientific areas in the focus of European R&D throughout the decades. Major technological advancements since the beginnings of European integration. Research and development as a common policy of the European Community in the Single European Act.
• The framework programmes since 1984. The 2014-2020 framework programme: Horizon 2020. The next framework programme: Horizon Europe.
• The emergence of the knowledge-based society in Europe. R&D in the Lisbon strategy. R&D in the Europe 2020 strategy. The Innovation Union flagship initiative. The impact of Horizon 2020 on innovation in Europe.
• EU member states' performance in R&D&I.
• Research and development and technology transfer cooperation agreements in the EU’s competition policy.
• R&D&I and competitiveness.

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• Global and European economic trends. Competitiveness – Why competitiveness matters and on what factors competitiveness depends on a national/regional level? Smiling curve
• The economic importance and background of IP. Introduction to the role of intellectual properties in the global economy. The essentials of innovation
• The regulation of IP, international (TRIPs, DSU) and European institutional background (EPA)
• „Life” without/outside IP regulation
• Some highlighted sectors: pharmaceutical sector, agricultural sector
• The effects of Industry 4.0 on company strategies
• Services in general, different types of services related to other sectors of the economy. Services in international trade
• The regulation of international trade in services (GATS, DSU), Services Directive in the EU
• Servitization of manufacturing

• Basic notions of statistics, phases of statistical work.
• Creation, management and usage of statistical databases.
• Creation of statistical tables and charts
• Descriptive statistics (tables, charts, PIVOT)
• Descriptive statistics (measures of central tendencies, dispersion)
• Concentration, skewness
• Intensity ratios
• Value-, price- and quantity indices
• Time series I. (ratios, means, growth rate, increment of growth)
• Time series II. (trend, seasonality)

• Basics of using SPSS (view, menu, measure of variables, descriptive statistics), creating database from questionnaires
• Relationship analyses
  • Crosstabs analysis
  • Analysis of variance
  • Correlation analysis (rank correlation, linear correlation, correlation matrix)
  • Regression analysis
• Inferential statistics
  • Sampling methods, point estimates, confidence intervals (Population mean, proportion); number of elements for the sample; Stratified sample
  • Hypothesis testing (standard deviation, population mean, proportion) (One-sample, two sample)
  • Hypothesis testing in relationship analysis

• What is organizational success? (answering questions as the following ones: What is success? What is failure? What is the end goal of a company? + McKinsey 7s model)
• Definitions and essential relationships in the basic strategic management literature
• The schools of Mintzberg: The design school (assumptions, the core of the school, critique)
• The schools of Mintzberg: The planning school (assumptions, the core of the school, critique)
• The schools of Mintzberg: The positioning school (assumptions, the core of the school, critique)
• The schools of Mintzberg: The configural school (assumptions, the core of the school, critique)
• The basics of business modeling
• Strategic maps (Balanced Scorecard included)
• The schools of Mintzberg: The cognitive school (assumptions, the core of the school, critique)
• Strategic analysis
• Strategic formulation
• Strategic implementation

• What is organizational success? (answering questions as the following ones: What is success? What is failure? What is the end goal of a company? + McKinsey 7s model)
• Definitions and essential relationships in the basic strategic management literature
• The schools of Mintzberg: The design school (assumptions, the core of the school, critique)
• The schools of Mintzberg: The planning school (assumptions, the core of the school, critique)
• The schools of Mintzberg: The positioning school (assumptions, the core of the school, critique)
• The schools of Mintzberg: The configural school (assumptions, the core of the school, critique)
• The basics of business modeling
• Strategic maps (Balanced Scorecard included)
• The schools of Mintzberg: The cognitive school (assumptions, the core of the school, critique)
• Strategic analysis
• Strategic formulation
• Strategic implementation

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• Introduction to the EU
• Global economy – and the role of the EU in the global economy
• Global issues
• Introduction to international trade I.
• Institutions of international trade II,
• The role of the EU in foreign direct investments
• International development cooperation of the EU
• The role of the EU in migration and brain drain
• The EU’s relations with China and the US
• ‘What have we learnt?’ (Summary class)

• The importance of marketing in tourism
• The environment and analysis of tourism marketing
• Segmentation of the tourism market
• Types and characteristics of touristic products I: Destinations
• Types and characteristics of touristic products II: Travel packages
• Types and characteristics of touristic products III: Festivals and events
• Pricing in tourism
• The sales system of tourism and its distribution channels
• The types of touristic distributors and their activities
• ATL communication in tourism
• BTL communication in tourism
• Online touristic marketing solutions
• Consumer behaviour in tourism
• Market research methods in tourism

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• The relationship of mass and alternative tourism. The economic background of product diversification. Segmentation. Possible categorisations of touristic products.
• Countryside tourism. The concept, interpretation and categorisation of countryside tourism. Interpreting countryside tourism in Hungary. Differences between rural tourism and agrotourism. The development and evolutino of domestic rural tourism. Supply and demand from the viewpoint of countryside tourism. International best practices (Austria, France, Norway). Introducing the characteristics of countryside tourism in Hungary trhrough statistical data.
• Urban tourism I. The history of urban tourism from Antiquity to our current days. Introducing the functional areas of cities well suited for tourism. The divisions of touristic infrastructure and the relevant suprastructure. The demand side of urban tourism. The characteristics of the most visited cities in Europe and in the world.
• Urban tourism II. Introducing the tourism of Budapest. The evolution of urban tourism and its development in the Hungarian capital. Intraducing the role of Budapest in the context of Hungarian tourism. Introducing other major cities from the point of view of urban tourism: Pécs, Debrecen, Szeged.
• Cultural tursim I. The relationship of urban and cultural tourism. The unique characteristics of cultural tourism. Theoretical definitions of thematic routes, their main characteristics and types. International and domestic trends.
• Cultural tourism II. Special thematic trips: film tourism and industrial tourism. The effects of film- and industrial tourism on local tourism. The factor of success. Introducing domestic and domestic trends with examples.
• Festival tourism. The evolution, definition and characteristics of festivals. Domestic and international festivals. Festival typology. Unique characteristics and functions of festivals.
• MICE tourism. Introducing the types of professional tourism: business and motivational trips, conference tourism, exhibitions. Introducing the supply and demand sides of MICE. The links between professional tourism and other touristic products. International and domestic trends.
• Health tourism. Defining the main terms of health tourism and the essential characteristics of the product.
• Active tourism I. Theoretical views of active tourism and its position within the system of tourism. Interpreting the idea of sports tourism. The economic and touristic effects of sports and exercise. The characteristics of sports tourism in Hungary.
• Active tourism II. The evolution of equestrian tourism in Hungary. Introducing supply and demand. Evaluation systems. Regional differences in equestrian tourism. Domestic strategies and concepts for the development of equestrian tourism in the future.
• Active tourism III. The domestic and international trends of bycicle tourism. Introducing supply and demand along with European best practices. The characteristics of bycicle tourism in Hungary along with its development opportunities. The charactersitics of hiking, aquatic-, hunting- and fishing tourism.

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